Wednesday, December 18, 2013

When looking for an Austin Web Designer, it is often tempting to provide very little information about the project for reasons of ease or worry about divulging too much information which may lead to possibly getting taken advantage of. This however is exactly the opposite of how to attract the most professional and qualified candidates.

The more information a client can give about the project, the better. Have a client answer the following 4 questions:

1. Estimated Deadline

2. A few details about your company/business & target demographic

3. Examples of website design work the client likes based on your company portfolio

4. Projected Budget: 
It essentially all comes down to your budget. The larger your budget, the more time will be spent developing, researching, experimenting and designing. 

Taking into consideration the following factors:

-the total number of pages
-the amount of content
-the integration of photo galleries, blogs, online forms, social media, etc..
These are all factors influencing a higher price point and should also be taken into consideration when evaluating your projected budget.

Some web designers will charge hourly but I prefer a fixed rate as it gives a clear price upfront with no "hidden or surprising" charges in the end. Budget is indirectly linked to how many hours a designer will spend on it anyway, but this strategy makes the creative process much more efficient for both the designer and the client.

Ask the client to then choose a projected budget that is most suitable for them:

a.) $2,000 - $4,000

b.) $4,000 - $6,000 

c.) $6,000 +

Including this information will answer 99% of the questions any established designer will ask before beginning your project. If they don't ask? Don't work with them as you'll have more headaches than you can imagine.

At the end of the day, why would you settle for anything less than the absolute best branding for your company website in this competitive market? 

Your company website is the face of your business and ultimately what builds your credibility as a professional company.

I am aware that budgets will be tight for start ups especially, but if you spend what you have wisely, you are bound to get the best result you can afford. After all, in the end it is only beneficial if both the designer and client come together and find a feasible solution that works best for both parties.

In today's visual world, the work created by a Professional Website Designer are among the most powerful vehicles for communicating ideas in our society and generating revenue for a particular client or business.

I look forward to working with you.

Emanuel Saba
owner/creative director